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Chris Forsberg shooting a NOS Energy Drink Commercial
NOS Energy Drink chose American Drifting champion Chris Forsberg to launch its first-ever national TV advertising campaign. The 30 sec. spots will feature a “Day in the Life of Chris Forsberg” as he tests his NOS Energy Drink 350Z at the infamous “Horse Thief Mile” track at Willow Springs Raceway in Rosemond, Calif. NOS Energy Drink just renewed their primary car sponsorship of Chris Forsberg Racing’s Formula Drift team for three additional years, making it the longest sponsorship contract in the sport’s relatively short history. Stated Forsberg: “It shows NOS’ dedication to the sport of Drifting and the active motorsports lifestyle.”
Kyle Busch and his personal sponsor Electric Visual recently launched the KB1 sunglasses and held a in-store signing at the Hard Rock Hotel & Casino in Las Vegas during the NASCAR race weekend. The Hard Rock retail store featured a Kyle Busch KB1 custom window display and fans started lining up four hours before the signing. Rowdy showed up right on time with a smile on his face and didn’t bat an eye at signing autographs for 375 people. Product description from Electric: Come in 1st Place with the new “Kyle Busch” signature shade from Electric. Built for Speed, this unique hard lined frame is designed especially for NASCAR speed demon Kyle “Rowdy” Busch. Young, edgy, and controversial, Electric and KB share the same aggressive traits. 2nd Place is the first loser, so rock the new KB1 and go straight to Victory Lane!
MMI recently installed a SimCraft racing simulator in MMI’s driver’s lounge, known officially as the “Smoke Lounge.” The Apex sc830 Professional Racing Simulator unit is outfitted with iRacing software to simulate real-like racing conditions and motions. The unit has already caught the curiosity of several MMI clients who have hopped on board for fun or prepare for an upcoming test or race, including 2010 Daytona 500 Champion Jamie McMurray. The unit is especially helpful to the younger development drivers that lack the track time at certain race tracks, some of which they have never visited before. It also provides the more experienced driver and their engineers with valuable set-up information for specific tracks. New track records are sure to follow.
MMI linked up StopRepairBills.com, a leading provider of vehicle service contracts, with Brian Scott to pilot the StopRepairBills.com No. 11 Toyota Camry for Braun Racing in two NASCAR Nationwide Series races at Daytona and Las Vegas. In his season debut at Daytona, Scott finished 19th by avoiding the big wreck that took out Danica Patrick and many others in the stacked field. Scott is competing for the 2010 Nationwide Series Raybestos Rookie of the Year award after a very successful 2009 campaign on the Truck series that netted him one win, seven top-5’s and 13 top-10 finishes.
Jamie McMurray found a new ride for 2010 and quickly found himself in Victory Lane at NASCAR’s biggest race — the Daytona 500 — celebrating with car owner Chip Ganassi and Bass Pro Shops founder Johnny Morris. McMurray thanked them and fellow car owner Felix Sabates for bringing Jamie on board to pilot the No. 1 Bass Pro Shops/TRACKER Boats Chevrolet for Earnhardt-Ganassi Racing this season after four years with Roush-Fenway Racing. McMurray’s fourth career Sprint Cup victory marked his third win on a superspeedway and puts him on top in the 2010 Race for the Chase. Fighting back tears of joy at times, Jamie spent several hours in post-race media obligations Sunday night at the track and then boarded a NASCAR plane on Monday morning to do a media tour in New York City. Sometime on Monday he plans to grab a Big Mac at McDonald’s as promised in his Victory Lane celebration.
Jamie McMurray brought in 10 of his firesuits to MMI to have them auctioned off to raise funds for the American Red Cross recovery and rebuilding efforts in Haiti following last month’s devastating earthquake. We took some images of the suits, synced up with the NASCAR Foundation, and they are currently up for bid at NASCAR Foundation’s online auction site. Show your support by making a bid.
MMI partnered with photo powerhouse Getty Images to put on a two-day lifestyle photo shoot with a dozen MMI clients at the NC Music Factory facility in uptown Charlotte. Drivers like Denny Hamlin, Kyle Busch, Jamie McMurray and other Sprint Cup, Nationwide, and Truck Series drivers spent several hours with two Getty photographers in roaming the old textile mill turned entertainment venue. The collection of imagery turned out amazing and shows the non-racing side of each driver. Many commented that this wasn’t the “usual NASCAR shoot” and all seemed to enjoy the change of scenery from the typical studio posing.
MMI’s Jeff Dickerson attended the 22nd annual Northeast Motorsports Expo last week in Augusta, Maine and participated in several seminars on driver development and spotting. While there, he sat down with the the local news outlet for this interview. The NASCAR off-season allows Dickerson the opportunity to re-connect with the grassroots motorsports community.
Last year, Kevin Swindell saw his dad — open-wheel legend Sammy Swindell – add to his mantle a fifth Golden Driller Trophy, the award which signifies a win in the nation’s biggest midget car race, the Chili Bowl Midget Nationals. This year, the younger Swindell made sure that it was his turn to march into Tulsa and take home a Golden Driller, becoming the youngest winner ever of Annual Chili Bowl held inside the QuikTrip Center for the 24th year. The 20-year-old Swindell took the lead just before the halfway point of the 50-lap main event and endured a late restart, holding off a hard-charging Cole Whitt and father Sammy. Whitt’s second-place finish made it a 1-2 MMI sweep.
“I felt like the best laps I ran all night were on the restarts,” said Swindell in a post-race interview. “So I was somewhat confident but I knew I had to go. He was. Whitt, the 2008 USAC National Midget champion, couldn’t rope him in. “I was trying everything I could and I couldn’t really keep up with Kevin,” Whit admitted. “We were close, if Kevin made a few mistakes I could kind of get close to him but he made only a few. Over 250 cars entered for a chance to win the main event in the week-long contest.
