
Promotion Winners with LifeLock CEO Todd Davis
NASCAR fan Donna Musgrave became the newest millionaire last Saturday night when Mark Martin and Jeff Gordon crossed the finish line in first and second place respectively at the Chicagoland Speedway. Musgrave is the winner of LifeLock’s “Lock In 2 Win” sweepstakes, a promotion allowing fans to select the top two winners of the LifeLock 400 race at Michigan International Speedway on June 14 with the same drivers finishing first and second or second and first in Saturday night’s LifeLock.com 400 in Chicago.
MMI concepted and developed the consumer promotion for LifeLock. The odds for Gordon and Martin to repeat as 1-2 at Chicagoland were 1 in 815,409.
When asked by NASCAR media immediately following the race what plans they had for the million, “We’re going to have to think about it. We are so used to working and we’re not people that can sit still. Of course we have five kids and already have six voicemails,” said Donna.
“Man, that’s what I’m talking about LifeLock, this was really special,” said race winner Mark Martin after congratulating the Musgraves in Victory Lane.
Both Martin and Gordon finished in the same order in the LifeLock 400 in June at Michigan International Speedway.
“We tried to give the Musgrave family a good experience and got to know them well this weekend,” said LifeLock CEO Todd Davis. “The last 18 laps we were together, tears started flowing from everyone at LifeLock. Being with them just made our sponsorship that much more special.”